ABOUT US

Indian Gen Z is locked into the global vibe. They’re crying to Tay’s bridge on repeat, zoning out to The Weeknd at 2AM, raging with Travis on full blast, and quoting Kanye like it’s scripture. The music? 10/10 global. The style? Still stuck in a buffer.

While our playlists are flying first class across cultures, our fashion game hasn’t even left the runway. Try copping a sick Travis tee or a Taylor drop in India? You’ll either end up with cringe knockoffs or basic prints that say "music lover” (yawn).

That’s where we come in. We’re flipping the script.
This ain’t merch. This is art.

Each tee we’re dropping is a vibe—a whole visual experience of your favorite lyrics, moments, and moods. Think After Hours heartbreak turned into wearable chaos. Midnights turned into dreamy aesthetics. Cactus Jack energy reimagined with trippy, layered storytelling. Yeezy era genius, distilled into bold, raw visuals. Not your average fan merch. This is fashion that speaks the same language as the music you live by.

Because if you’re riding the same emotional rollercoaster as your favorite artist, your clothes should scream it too. No more playing it safe. No more local-basic.

It’s time Indian fashion caught up with your playlist.
Let the world know what you're listening to—without saying a word or looking like a billboard.